United Cloud presents the technology behind our Entertainment Platform

Vivacom, our operator partner, hosted the official media launch of EON 3.0 in Sofia, giving journalists an exclusive first look at the platform's latest innovations ahead of its rollout in Bulgaria.

During the event, Đorđe Đuričić, Product Director for Video Entertainment Platform at United Cloud, took the stage to present the vision, research, and technological innovations behind our Entertainment Platform. He reflected on the journey from extensive in-house user research to over a year of development focused on creating a modern TV experience that still feels familiar to users.

The presentation showcased the platform's key innovations, including a completely redesigned, content-first interface, smarter content discovery, and a more open platform that gives future subscribers a preview of the experience before they begin their entertainment journey. Together, these innovations make discovering content faster, simpler, and more intuitive, while creating a seamless experience across Smart Box and app.

Đorđe also explained how extensive research, including in-depth interviews, usability testing, and customer journey mapping, helped shape the new experience. The goal was to create a platform that combines the familiarity of traditional TV with the features and user experience people expect from today's leading streaming platforms.

Today, our entertainment platform powers around 5 million devices, offers access to more than 67,000 VOD titles and 1,500 channels, and continues to evolve. Following the launch in Bulgaria, we're looking forward to the next rollouts in the coming months.